VFF – The International Summit for Vegetable, Fruit and Flower Marketing

Provides a golden opportunity for farmers and members of the fruit, vegetable, and flower trade to present their products and services - from initial growth to final sale. The expo's geographical location – in the center of three continents - Europe, Asia, and Africa - makes it an international magnet for growers of "exotic" products" in developing countries and farmers from Central and East Europe to display their produce to the international business community and create new commercial contacts.

Israel is recognized as one of the world's leaders in the export of fresh, top-quality produce. Its researchers and farmers have proven their high professional and marketing skills in developing new varieties of fruits and vegetables. Israeli produce is in demand all over the world, and Israel's logistical capability has become a model for emulation. JAFFA and CARMEL are only two of its outstanding brand names.